Are short-term rentals, such as Airbnb or Vrbo, permitted in the Village of Shorewood?

Permitted and prohibited uses are defined within the Village of Shorewood Code's Zoning Chapter 535.  Per 535-26E(3)m "tourist homes" are defined as a prohibited home occupation in the Village's R-1 through R-7 residential districts.  Wisconsin's State Statutes limit the enforcement of this prohibition if the dwelling unit is rented out for seven consecutive days or longer. [66.1014(2)a] If a dwelling unit is being rented out for short-term rental purposes in compliance with Village Code and State Statutes, a lodging facility license shall be obtained from the North Shore Health Department.

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1. Why do I need a permit?
2. When do I need a building permit?
3. Who is responsible for obtaining permits?
4. Can I do my own electrical and plumbing work?
5. Can you recommend a contractor?
6. What if obtaining a permit was part of my contract and the contractor neglected to do so?
7. Are short-term rentals, such as Airbnb or Vrbo, permitted in the Village of Shorewood?